Brandon Cook’s grandmother was dying of cancer. While hospitalized, she confided to her grandson that she hated the food, which is understandable. She asked him if he would run to the local Panera Bread and bring her a cup of clam chowder. Unfortunately, the Panera Bread near the hospital only served clam chowder on Fridays. The day Brandon showed up wasn’t a Friday.
When informed of the situation, the manager, she not only made up a batch of chowder, but included a box of cookies with the order.
Brandon wrote about it on his facebook page:
It's not that big of a deal to most, but to my grandma it meant a lot. I really want to thank Sue and the rest of the staff from Panera in Nashua, NH just for making my grandmother happy. Thank you so much!
That short post triggered 800,000 likes. The next quarter, sales at the Nashua Panera Bread were up 28%.
So did the manager do it for the good press? For the jump in sales?
Nope. She did it because that is what Love Does. Even if no one notices.
What will you do today to share the love?